Investly to launch a campaign on seedrs in January

Investly used to be one of my favorite platforms last year (German only), but then I quit (German post only). There was and still is too much demand from investors, which pushed yields down to approximately 8 percent (in EUR). The situation is more or less the same, so I just reinvest the installements I get back from my two loans there. As Investor the platform is nothing for me right now, but as a shareholder I am on board. So I am very pleased that Investly announced that they will launch a public funding round at Seedrs in the first weeks of January. I recommend to open an account with seedrs right now if you wish to join this project, as the process of verifiying your identity can last some days. Follow this link to register.

What does Investly do?

Investly is an Estonian p2p platform where sme’s can list their invoices and sell them to investors to bolster their liquidity. This is comparable to Advanon from Switzerland to some extent (sorry, post only available in German).

In the beginning Investly funded loans for sme’s, but recognized quickly that there is more demand for short term liquidity injections. So they started to offer invoice financeing as a consequence and they had two products to offer. Some time after dancing on both parties they realized that there is more potential with the invoices and the loan origination was more difficult. So they decided to focus only on invoice financing. First in Estonia only and then in the UK. Since this decision the volumes grew every month in both regions. The growth rate for the UK is not that impressive at the moment, but I guess there is a lot of upside.

Key Data

There are a lot of unknowns in there, but what I can say is the following. Minimum funding size is planned to be GBP 500k with a max capped at 2.5 Mio. They start with a valuation of GBP 6.67 Mio which is a lot in my opionion. I do not have any financials to date, so I have to rely on my gut feeling and on the monthly volume stats which I get from Investly. As said before, the planned launch date for this round will be January,, but it could take longer. There is always a lot formalities etc to be done which can slow down the process.


I guess I will join Investly as a shareholder as I like their concept and see a lot of upside especially in the UK. The valuation seems to be high, so I have to reevaluate how much I will be buying. Take a look at Investly, if you do not know the marketplace already.

Brickowner with the next equity raise and some platform news

Some months ago I introduced Brickowner to you through an interview with CEO Fred Bristol. At that point in time Brickowner was raising money on seedrs with an equity sale. Now the platform made some progress but needs another cash injection to develop further (I am myself a tiny minority shareholder), which presents an opportunity to get on board as shareholder as well. At the moment the funding is about 80 percent complete. If you decide to invest in some equity you need to keep in mind that this is a longterm investment with the possibility of a total loss. There is a lot of risk associated with start-up investment.

Ok, what does Brickowner actually do?

Different to other platforms investors get the chance to invest alongside large and institutional investors with a minimal investment of GBP 100. Normally such projects are reserved for the big hitters and the entry investment is mostly 25k at least. This is a whole new opportunity. Brickowner charges 3 percent up front plus an annual fee of 0.75 percent. This sounds like a lot, but given the several year term of these projects the initial fee can be split and assigned yearly which means that with a 4 year term the actual yearly management fee is about 1.5 percent. It is normal that such projects have some entry fees.

So far 4 projects have been funded and a fifth is coming soon

Not that much, huh? I agree, but Fred released a statement on that point on seedrs which I find very interesting and encouraging. He stated that they only want projects which match their criteria (quality etc) and that not every asset manager is compatible with their set of rules. They are setting up processes to scale the business in the future which should be very cost effective for investors. He reiterated that he and his team will favor fewer but great projects then a lot of them meeting not their standards. Interesting times lay ahead of us. The coming project is a bit different then the previous projects.

coming project

With this project you lend funds to a loan portfolio which helps real estate developers to finance their projects. The projects are secured with mostly first and second mortgages with maximum ltv’s of 67.5 percent. There will be an annual distribution of interest which amounts to 7.5 percent per annum (two year term, so 2 x 7.5 = 15% total yield expected). This project is therefor more like a bond, as we do not profit from an increase in price of the real estate. The projects are supervised by an experienced developer who will at least invest 10 percent alongside Brickowner investors in every project. There is a sign up bonus for new investors: You get GBP 50 if you sign up through this link and invest at least GBP 1k (I get a small provision on that, but it is of course free to you). Given the longer funding period, Brickowner is offering 3% cashback (p.a) on invested funds until the project is fully funded.


For me Brickowner is operating in a niche and seems to be a good alternative for retail investors to get a foot into institutional projects. What is important to me is that you make your own picture before you invest. In this special case this is more important to me then ever as I am involved with the platform (although only as a tiny shareholder).

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Interview with Brickowner CEO Fred Bristol

“Disclaimer: I have participated in the Brickowner seeding round on seedrs and therefor holding some equity (0.025%) of Brickowner. I guarantee to report objectively about Brickowner, but for transparency I decided to share this information with you. “

I was able to ask Fred Bristol, Brickowner CEO, a few questions which he answered. You can read the interview below. Many Thanks to Fred for answering in such detail. If you can’t wait to invest, Brickowner is offering cashback GBP 50 on your first GBP 1000 invested (click link).

1) Could you tell me a little bit about the story behind Brickowner? When and by whom was the idea born to create a p2p platform?

Brickowner was founded in 2015 by myself, Fred Bristol, and Toby Stone. Since university I have invested and managed property, both in the UK and abroad. In early 2015 whilst I was researching and investing in property I saw opportunities for others to invest alongside me. Simultaneously Toby (co-founder) was looking for ways to save for a home purchase, with the return on cash from banks so low, his savings were depreciating relative to property. These two problems led to the idea for Brickowner.

After a bit of discussion and research, we found that such difficulties were a recurring problem experienced amongst our friends. Toby’s experience and work with start ups led to a discussion around the potential of crowdfunding and after being introduced to a number of these platforms, I realised that a similiar platform could help others save for property and invest alongside professionals. Obviously the property crowdfunding market has matured a lot since then.

2) The p2p/crowdlendling&funding market has gained traction during the last couple of years, do you think this will persist?

Fred Bristol, Founder and CEO

I think the growth of the sector is an indication that every day investors are looking for new ways to invest their money, after years of receiving savings returns that don’t beat inflation. Changes in technology mean that such investments are easier than they have been before and provide people with a level of control they haven’t ever been offered. If I logged into Brickowner now, I could tell where my money was invested, the fees charged and my projected return over the investment period, such transparency isn’t provided by banks and most large fund managers, due to the older technologies used and the disparity between the return they receive vs. the interest they offer.

Given the above, it is easy to see why the crowd-lending/funding market will continue to increase, if we compare the EU market to the US we still have a long way to go before our crowdfunding markets experience the same maturity. By 2025 crowdfunding is expected to increase by 300% globally, the EU will experience a greater proportion of that growth if we account for it’s size now when compared to the US and Asia. My view personally is that people will use a number of preferred and trusted platforms to invest in the future, moving away from a single savings account, with p2p/crowdlending/funding platforms meeting that need. Brickowner aims to become the trusted property investment platform in this regard.

3) You are raising some capital on seedrs. Will this be the last round, or can interested investors expect more rounds in the future?

The decision to raise money on the Seedrs platform was made because it allowed anyone access to an invest in our business, this is a principle we’ve applied to property investment and wanted to use in order to grow ourselves. We found quite often people who invested were passionate about our performance and really bought into our platform and vision.

If there is a need to raise further capital for Brickowner, we will likely continue to use Seedrs as a platform for this. There is likely to be another round after this present round. This will give people further opportunities to invest and support the business.

4) There are already other p2p platforms in your segment, such as property moose, property partner etc. Why is Brickowner better or how is it different?

I feel that Brickowner differentiates itself in a number of key ways:

– We have built our platform from scratch working with users to ensure that our platform is as easy to use as possible, we truly believe everyone should be able to invest in property and technology should support rather than hinder this.

– Unlike the other platforms you mention we are working with experienced property asset managers to source and manage the opportunities, thereby giving people access to property investment opportunities they wouldn’t otherwise be able to access.

– we are providing our users with a broad range of opportunities within different property sub sectors, not just residential

5) Congratulations to you for having funded your first project by investors some weeks ago. A second one is now in the funding phase. What can we expect in the next weeks?

Thank you! We are currently looking to work with our investors to ensure we are providing property opportunities that they want to support. This means that over the near term we will ensure that properties are sufficiently diverse to allow investors to spread their money between different investments and also find out what types of property interest them. Given the feedback so far it is likely that we will potentially look at professional HMOs (houses in multiple occupations), where a single home is rented to multiple professional tenants in the coming weeks. In the medium term we are planning to offer a number of commercial property developments as well as further residential opportunities.

As we work with some of the leading property managers in the UK, we are able to offer a wide variety of property investments with strong capital growth and income potential. The diversity of property offered is one of the key differences between our platform and others.

6) Are you happy with the speed the projects are filling? Are there any institutional lenders interested to invest via Brickowner?

Our projects are filling steadily now, and I am happy with the speed in which people are investing. We have been keen to ensure that new users have had a good investment experience. At present we are not speaking to institutions in terms of them using our platform. We are focussing on providing the best possible service to individuals. Other time we may also look at ways we could also incorporate institutional users for our platform.

7) When do you expect break even?

On current projections we are expecting to break even at the beginning of year 3, this obviously depends on a number of factors, including whether we feel it is in the best interest of our shareholders to delay break even in order to grow bigger quicker in a shorter timeframe.

8) Is there anything else you would like to let know my readers?

We are currently offering new investors £50 for their first £1000 (click link) invested, given that we have funded our first property, we will shortly close our second we wanted to show new users how easy our platform is to use! If your readers have any questions please contact or visit the site